The Bridgestone Challenge

Published on 27/04/2017

As part of Bridgestone’s Chase Your Dream, No Matter What campaign, the Bridgestone Challenge teed off at Luton Hoo earlier this month. Taking place from 7–10 September, the tournament saw some of golf’s leading talents continue their journey to the top of the European Tour. Amateur golfers Hannah Golding, Neil Garbutt and Mike Durkin took home Bridgestone’s Chase Your Dream Trophy and gained the opportunity to compete in the Pro-Am of the British Masters supported by Sky Sports 26 September – 1 October.


Visitors to the Bridgestone Challenge got to explore the Bridgestone Olympic Games Dome, bringing to life the Chase Your Dream, No Matter What campaign, with many challenging and immersive activities on offer. On Thursday 7 September, two of our ambassadors, Olympic decathlon legend Daley Thompson, and the UK’s number 1 female golfer Charley Hull visited the tournament to meet fans and cheer them on as they explored the fun and challenging activities on offer.


These activities included ‘Nearest to Pin’ - Charley Hull’s golf simulator, the chance to ‘Go for Gold’ in Daley Thompson’s Decathlon - his original computer game from 1984 inviting players to master each event on a regional, national and Olympic level. Both our ambassadors tried their hands at the game, with Daley exhibiting his prowess in pole vault and tutoring Charley on the ins and outs of high jump.


Those brave enough could also ‘Take the Plunge with Chris Mears’, which involved facing and defeating one’s fear of the unknown and taking a heart-pounding leap off a five-metre tower.


On Friday 8 September, Ladies Day, Charley Hull provided hints and tips to enthusiastic golf fans and took part in a Facebook Live round table talk answering fans’ questions.

Now that the three winners of the Chase Your Dream Trophy have been determined, the next and final stop is the Pro-Am competition of the British Masters supported by Sky Sports on Wednesday 27 September.

Watch out for further events bringing to life Bridgestone’s Chase Your Dream, No Matter What campaign, and to find out more about the campaign, follow BridgestoneUK’s social media channels.