New campaign celebrating our ambassadors and their struggles to achieve sporting success.
Bridgestone UK are pleased to celebrate becoming an official TOP Worldwide Olympic Partner with the launch of our pan-European campaign, Chase Your Dream, No Matter What.
We have engineered the campaign to champion Bridgestone’s elite team of UK ambassadors and their extraordinary struggles to fulfil their sporting dreams and reach Olympic success.
Their struggles and accomplishments embody Bridgestone’s objective to keep our customers safe, assured and on track, however demanding their journey might be. Remember, our tyres are rigorously engineered to perform their best when our patrons need them most.
Through the inspirational stories of our ambassadors and campaign we want to motivate all people to strive, overcome adversity, and reach their final destination, however big or small their dreams might be.
Ambassadors and their role
Bridgestone UK has handpicked three outstanding Team GB Olympians - each with inspirational stories of fighting adversity - to spearhead Chase Your Dream, No Matter What.
Athletics legend Daley Thompson, the only decathlete to ever win two Olympic gold medals, had to overcome poverty, the pitfalls of a broken home, and racial discrimination to become one of the greatest athletes in British sporting history:
“You have to believe in yourself, believe that you’ll beat the obstacles in front of you, whether it’s your background or the other athletes you’re up against…”
View Daley’s story here
As a teenage girl in a sport dominated by men, child golf prodigy Charley Hull fought discrimination, misogyny, and a competition schedule that robbed her of her youth to become a champion:
"I’ve come up against many barriers as a female golfer and I’ve had to learn to battle these to succeed. When you feel strongly about something, it’s your spirit as much as your ability that gets you through. I feel that I have a spirit to chase my dream, no matter what.”
View Charley’s story here
24-year-old diver Chris Mears overcame personal loss and a life-threatening illness to fulfil his Olympic dream, and win both gold and silver medals in Rio 2016:
“A positive mental attitude, not only in sport but I think just generally in life, is a person's biggest strength. I’m definitely a fighter. I have that spirit within me”.
View Chris’ story here
“The positive attitudes of these ambitious Olympians, whatever challenges life has thrown at them, make them excellent role models for anyone with a dream and we’re proud that they have and do represent Team GB,” said Team GB Chief Executive Officer Bill Sweeney. “It’s great to see a successful global organisation like Bridgestone come on board as a top Olympic partner. Their No Matter What campaign is a great opportunity to bring the spirit of their brand to life through this partnership”.
Dream submission competition
At the heart of the campaign, Chase Your Dream No Matter What, is our dream submission competition, which pays homage to struggles, big and small, that we all face on life’s journey.
The competition is simple to enter: Just share your dream with us on the dream submission page and we might make it a reality!
Chase Your Dream No Matter What competition
Over the course of 2017, our Olympic ambassadors will help select the two most compelling stories from your submissions. We will then work together with our ambassadors to bring the winners’ dreams to life through uniquely tailored help packages.
So do you have a dream? Check out a previous winners’ story and see how we helped them fulfil their dreams.
Bridgestone and England Golf will deliver the Bridgestone Chase Your Dream Trophy, offering up and coming golfers the chance to play at the British Masters.
In addition, three unique grassroots events, each one hosted by a No Matter What ambassador will take place throughout 2017 to inspire everyday people to overcome their own obstacles and chase their dreams no matter what.
For 85 years, Bridgestone has been driven by its motto, “serving society with superior quality”. It is within the company’s DNA to support people to stay safe, stay on track and achieve their goals, whatever the conditions. This is the inspiration for the Chase Your Dream, No Matter What campaign.